An Indian Band in BC wanted to rethink and rebuild its communication efforts, improving engagement with its staff, members, peer governments and local media.
StarNorth undertook a communications audit to review how the Band was currently engaging with its various audiences — including what tools were being employed and the general tone of messaging — and how effective that messaging was proving to be. We conducted surveys, reviewed materials and process, chatted with all kinds of friendly folks and quickly developed a sense of where things stood.
From there, we began crafting the strategic communication plan,, one that would be aligned with the Band’s business objectives.
Key to the strategy was voice — an indigenous voice powered by an indigenous worldview, a holistic understanding of life, culture, the environment and so much more that has emerged from a millennia of existence and experience.
The Strategy was built to reflect the Band’s vision and is intended to be a living document, updated as necessary to reflect evolving strategic priorities and the ongoing transformation of the community.
A two-year Strategic Communications Plan was drafted and delivered to the Band’s administration. Once adopted by Council, it will allow the Band to build a more effective communications and community engagement program, one that begins from within the organization and its membership and ripples out to include external audiences.