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Wednesday, August 5, 2020

Inspired navigation for all your communication needs.

Navigation your organization needs to keep to a safe and steady communication course. With more than 50 years combined media and public relations experience, our senior consultants have the expertise to assist with issues management, media relations, event planning and online message management.

Issues Management: help when things get rough

For the most part, organizations involve themselves in the business of providing routine services to customers and clients. Occasionally, though, a situation arises that tasks the organization’s resources and brings its day-to-day operations to a crashing halt.

These situations have been described as “non-routine events that result in non-routine behaviors.” Organizations attempt to manage these situations with an issues management plan.

Part of this plan is a communication component. The communication support plan establishes protocols and channels to forward vital information to the organization’s various stakeholders, including its customers.

If things really do go south, we can be there to provide an objective communications program that will help your organization right the ship.

Media Relations: engage the media on your terms

You know your message is special, so why isn’t the local media breaking down your door to get the complete story from your senior management team? And why instead is that pesky national reporter poking around in your business?

Media types have a job to do and their work may or may not be to your liking. StarNorth also has a job to do: helping writers and broadcasters see things your way.

With years of media experience, StarNorth Communications has the knowledge, skills and tools to ensure the message you want reported in your local newspaper or on radio and television is the message audiences receive.

We’ll help you craft effective media messaging that gets positive results. And, we’ll design an audit structure that allows you to measure your message’s effectiveness during and after the fact.

Had enough cringing in your office as you go through yet another negative news piece? Give StarNorth a call; we’ll help you put things in black and white.

Event Planning: knock their socks off

An event can play a critical role in your organization’s marketing and communication success — or it can deliver a message of hit and miss management. Events should never be ends in themselves; rather they should be part of a communication mix that delivers a means to an end.

Effective events are well planned structures that go beyond establishing a date, time and place and ensuring there’s enough food to feed everyone attending. A well-planned event will be linked to the organization’s strategic communication plan and include consistent objectives, messaging and themes.

At StarNorth, we can help you establish overall goals and objectives for your event, then develop a communication program that ensures the most effective use of your event resources.

Social Media and Web Development: be on target online

Are you making the most of your social media opportunities? Does your website sizzle and your Facebook page dazzle? How’s your SEO?

Many organizations can’t afford to provide full-time web and socail media management resources, but with a little planning and help from StarNorth Communications your online presence can be an effective, affordable complement to your offline communication mix.

Our team can provide an cost-effective review of your current online effort and suggest the best use of web and social media resources to ensure effective engagement of your clients, both current and propsective.

Call or email today to get in touch with our team and let’s talk about what we can do to help you.

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