StarNorth Communications provides services to public-sector and not-for-profit organizations. It uses the following definition for all communications programs:
Public-sector communications is a planned, systematic management function designed to help improve the programs and services offered by the organization. It relies on a comprehensive two-way synchronous communication process involving internal and external stakeholders with the goal of stimulating a better understanding of the role, objectives, accomplishments, and needs of the organization. Public-sector communication programs assist in interpreting public attitudes, identify and help shape policies and procedures in the public interest, and carry on involvement and information activities that earn public understanding and support.